15 Impressive Facts about Conversion Optimization
Conversion optimization is the second part of the Fluid Edge, after performance optimization. We have recently been doing a lot of work and research about conversion, and we feel that the statistics speak for themselves,
Here are the top 15 most impressive statistics regarding conversion optimization.
1 For every $92 spent on customers, less than 1% is spent on conversion[RK1] .
2 President Obama raised $60 million extra after going through A/B testing[RK2] .
3 85% more companies will place an emphasis on conversion optimization in the next year.
4 61% of companies run 5 or fewer landing page tests per month.
5 3 in 5 shoppers will bounce out of shopping carts prior to completing their purchase.
6 74% of companies have increased their budget dedicated to conversion since 2012.
7 Typical conversion rates are less than 3%.
8 Over 20% of businesses admit they don’t have a strategy in place to increase conversion.
9 8 seconds is all the time headlines have to make an impact.
10 75% of business say they struggle finding a reputable expert in conversion optimization.
11 Adding videos to landing pages can increase conversion by 80%.
12 Using proper testing can increase conversion by up to 300%.
13 Google ran more than 7,000 A/B tests in 2011.
14 If a user reads your headlines, they are 90% more likely to read the text in your calls to action.
15 Making a site more simple can increase customer loyalty by up to 96%.
[RK1]It would be great if each line could have a superscript or something leading to a source.
[RK2]Was this during his campaign? If so, you might want to refer to him as Barack Obama, not President Obama.