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Why your business should be on Facebook

01
Mar
By

Chances are everyone you know is on Facebook. If you are like me, your grandmother is on Facebook, and to make it worse she comments on your status updates. Everyone these days is looking to have a meaningful engagement on Facebook, whether it is with friends, family or even businesses.

Here are a few statistics you may not have known: 80% of social network users prefer to connect with brands through Facebook[1] . 58% of Fortune 500 companies have an active Facebook account[2]. And the average media site integrated with Facebook has seen a 300% increase in referral traffic[3].

Are you beginning to see the importance of putting your business on Facebook? Consumers are seeking out your company like never before in history.

One of the greatest advantages about being on Facebook is getting immediate real-time feedback. Which products do your customers like the most? What is preventing them from purchasing more? What are a few ways that your products can be improved? These are all questions that can be answered in real time from real consumers. American Eagle added the “like” button next to every product on its site and found Facebook-referred visitors spent an average of 57% more money then non-Facebook-referred visitors.

If your customers have taken the time to find you on Facebook, they are already telling you of their loyalty. For example, I took my wife for a night on the town and we ate at the best sushi place I had ever been to, called Wasabi. In their restroom, among their awards and great reviews, they had the all-too-familiar yet subtle Facebook button badge. Before I even arrived home, I had found their company page on my  phone and “liked” it.

People deserve to be rewarded for their loyalty. The people that find you on Facebook are the cream of the (customer) crop. Offer a coupon, or perhaps a discount or a giveaway, only to your followers,. This will create positive user engagement, a buzz for your brand. This can become part of your social media marketing strategy that can help you gain more customers.

Facebook isn’t going away, like many had initially thought might happen after their IPO. If your brand isn’t on Facebook, you can bet your competitors are. Perhaps you should take the money you spend on a Yellow Pages ad and put it directly where people are already searching for you—Facebook.



[1] Facebook Marketing Statistics You Need To Know – Kevin Jorgensen

[2] 99 New Social Media Stats for 2012 – Care Pring

[3] Why Integrate Facebook Into Your Business – Laurel Papworth