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Tool Box

Cameron Construction

Featured on TheDieline.com

Cameron Construction wanted to become the construction company of choice for local oil refineries. In order to connect with the heads of these companies—all men who had a history of working with their hands—we devised a plan. We created heavy-duty wooden boxes laser-engraved to represent Cameron’s core values. Inside each box was a leather tool roll marked with Cameron’s logo and containing a set of black anodized wrenches. The wrenches were sent out one at a time to each refinery, along with a note requesting a meeting. After three weeks, each of the refineries had responded. They met with one of our salespeople, who gave them the box and leather tool roll. We saw a 100 percent response from this effective direct mail campaign, and more refineries called in the following weeks, each asking for toolboxes of their own.