We help clients develop a strategy, build a brand, and create amazing advertising
University Credit Union
University Credit Union came to us with a desire to expand their brand and in particular promote their home and auto loans. They had done a variety of traditional media in the past, including billboards, TV spots and newspaper. Their experience with online marketing was limited, and they wanted to get their brand noticed online.
We set up a pay-per-click campaign that focused on broadening the credit union’s online reach and impact. In order to find the right network to host their ads, we researched University Credit Union’s core demographic and found websites that fit their target audience profiles. We also developed a unique landing page that include an auto loan calculator that allowed users to interact with the landing page. With the insertion of tracking phone numbers and analytics, we were able to track the number of leads that sought for more information.
We used multiple online advertising platforms to reach the most people possible. These networks included Google display and search networks, Bing search network, Zillow.com, KSL.com, and Comcast Online networks.
The campaign was successful at reaching nearly 2 million impressions each month on relevant online networks, and engaged over 1,500 people every month on the landing page. We were also able to track which branch locations were getting the most traffic from the web and divert our funding to broaden those markets.
Before turning to Fluid for help, Le Jardin used a variety of outbound tactics because their website just didn’t seem to be of any use for them in terms of sales. They couldn’t manage it the way they wanted, and the pages they had were not optimized for SEO. Potential customers just were not finding them. Instead Le Jardin turned to outbound tactics such as promotional flyers, telemarketing, and trade shows, all of which experienced minimal success.
In addition, their new website had no system set up for blogging and they needed to find an out-of-the-box solution for blogging needs. They knew that blogging was a great way to bring in new prospects to their site. They wanted a place where they could not only post press releases and announcements, but also share thoughts and social media. Le Jardin's staff knew they needed a change, so they formulated new goals for their marketing team. They decided they needed a way to develop their brand by identifying who their audience was by answering their questions and then generating more visits and web-based leads.
After being contacted by Fluid and meeting the team, they signed up. The all-in-one marketing program appealed to Le Jardin and they instantly discovered Fluid was a firm that could help them reach their new goals. By changing their tactics, they found they could easily reach and nurture customers in more exciting ways.
Fluid was also able to help Le Jardin optimize their website for SEO by using specific tools and practices. Le Jardin's staff were able to systematically optimize each page of their website, which has led to them ranking higher for their keywords and helped them get more visitors to their pages. With Fluid, they discovered what their audience was searching for. They were able to use this knowledge to their advantage when optimizing their site. In a three-month period they saw the following:
• Decreased bounce rate by 11%
• Increased page visits by 56%
• SEO-specific key word rankings advancing to page 1 of search engines
• Increased organic traffic 129% year over year
The Rose Shop
Founded in 1947, the Rose Shop is one of Utah’s oldest and most prestigious floral businesses. As a Larkin affiliate, the Rose Shop is an all-occasion, full-service flower company located in Salt Lake City and Sandy. The business struggled to gain leads in a very competitive marketplace and their website was not generating enough traffic for them to achieve the huge growth goals the company had set for itself. Overall, brand awareness was somewhat stagnant and they were having a difficult time presenting their product on two fronts—to both the business and personal customers. As the area grew, the Rose Shop continually watched as smaller, more versatile companies captured their business. The company was using a variety of approaches to their marketing with no clear defined strategy. Their small team needed to gain a better understanding of where to best devote their efforts for the greatest return on their marketing investments.
Fluid immediately built a better plan for the Rose Shop's SEO and helped them evaluate and adjust their content. Through strategy, technology and design, Fluid created a product to better fit the Rose Shop's customers' needs. This process made it easier for customers to find the Rose Shop over their competitors and created increased loyalty to the brand. Using Fluid’s expertise in digital marketing allowed the Rose Shop to create more effective calls to action on their pages, which led to an increase in customer transactions in just two months. Fluid’s analytics allowed the Rose Shop to better track what their main competitors were doing. Fluid’s digital team provided methods for the Rose Shop to measure how they were doing against their competitors over time so they could learn and adjust their own strategies accordingly.
Fluid helped the Rose Shop achieve the following results:
• Increased traffic
• Increased leads from organic search
• Increase in on-line transactions
• Increased customer satisfaction
Division of Wildlife Resources
"Our Father’s Day campaign was incredibly effective. Fishing license sales for the promotional period were up 18% from the previous year. That generated more than $160,000 in revenue."
Management and Training Corporation
"We recommend Fluid to companies and individuals looking for a marketing and design firm that is dependable, professional and creative."
Davis Applied Technology College
"Fluid’s graphic design skills, familiarity with the latest application software tools and friendly service have made a significant contribution to DATC."
Staker | Parson
"We have been pleased with their service and 'go the extra mile to get it done' attitude. We have been able to rely on Fluid to produce fast, effective results."